
The $1M+ market is active, but buyers are taking their time
While the overall market has stabilized, DMAR notes the $1 million+ segment strengthened in demand and average price point in 2025, and the average price above $1M reached about $1.64M, the highest recorded in at least five years.
In other words: luxury is not “frozen.” It is simply more thoughtful.
Where this shows up locally
Across Keenan Real Estate’s core luxury footprint, buyers are looking closely at:
- Cherry Hills Village (legacy lots, privacy, proximity)
- Greenwood Village (access, established neighborhoods, DTC adjacency)
- Lone Tree (newer builds, lifestyle, convenience)
- Castle Pines and Castle Pines Village (views, golf-course communities, larger lots)
What luxury buyers should do right now
Negotiate like a businessperson.
Even in luxury, buyers may ask for concessions, repairs, or creative financing. This is consistent with the broader Denver Metro trend of sellers accommodating buyer needs.
Look beyond the “headline.”
Focus on total ownership costs: insurance, utilities, HOA, and long-term maintenance. That matters in gated and HOA-driven communities.
Get specific about lifestyle.
If you want walkability and restaurants, Denver or parts of Englewood may fit better than farther south. If you want space and views, Castle Pines Village and The Pinery might be the match.
What luxury sellers need to know (and do)
Presentation is not optional.
DMAR emphasizes investing in presentation and pre-listing prep.
For luxury, that means: professional staging guidance, strong photography, pre-inspections (where appropriate), and a clear “why this home” story.
Price to attract, not to test.
In a market where buyers have more leverage, overpricing can lead to longer market time and bigger price reductions later.
Make the terms easy.
Smooth showing access, flexible closing windows, and clear disclosures reduce buyer friction.
Keenan Real Estate tip: Luxury marketing should feel like a curated launch, not a listing. The right strategy is different for Cherry Hills Village than it is for Castle Pines.




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